Journeying From Accreditation to Entrepreneurship

Journeying From Accreditation to Entrepreneurship By Kimberly M. Starks, APR July 1, 2019 I am a credentialed consultant, and Accreditation gives me confidence. I worked in the PR profession for eight years before pursuing an Accreditation in Public Relations. Before that I was a print reporter. While journalism skills are transferable to public relations, I […]

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B2Bs face unique challenges

As a business-to-business enterprise, what are your online and offline messages? You may think that public relations aren’t necessary for your B2B since you’re marketing to other businesses; however, public relations need to be an integral part of all your communications efforts. The purpose of public relations is to create goodwill. Communications to other businesses […]

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