Maintain the well being of your business with 7 tips

In setting your company’s media strategy for 2020, consider protecting your brand as you’re enhancing your professional performance with your internal audience and outwardly to the public. Internal Tips Check any copy slated for public consumption. Double-check for accuracy, grammar and style. Double-check any information that you find online. Check and double check any information […]

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Anticipate unforeseen events with rapid response and resiliency

Events impact every business, and the response time dictates how the public receives that message. The event could be something immediate such as loss of data or an IT breach. It could be something more sustained like fraud or personnel matters. Either way, here are examples of why contingency plans are needed. If you don’t […]

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Journeying From Accreditation to Entrepreneurship

Journeying From Accreditation to Entrepreneurship By Kimberly M. Starks, APR July 1, 2019 I am a credentialed consultant, and Accreditation gives me confidence. I worked in the PR profession for eight years before pursuing an Accreditation in Public Relations. Before that I was a print reporter. While journalism skills are transferable to public relations, I […]

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B2Bs face unique challenges

As a business-to-business enterprise, what are your online and offline messages? You may think that public relations aren’t necessary for your B2B since you’re marketing to other businesses; however, public relations need to be an integral part of all your communications efforts. The purpose of public relations is to create goodwill. Communications to other businesses […]

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